Last updated: 2026-06-10
This Privacy Policy explains how EndLine SIA (“EndLine”, “we”, “us”, or “our”) collects, uses, and protects your personal data when you visit our website and use our contact form. We are committed to protecting your privacy and handling your personal data transparently and in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and applicable Latvian data protection law.
The data controller responsible for your personal data is:
EndLine SIA
Imantas 8. līnija 11A
Rīga, LV-1083, Latvia
Email: info@endline.eu
Tel.: +371 20 290 599
If you have any questions about this Privacy Policy or how we handle your personal data, you can contact us using the details above.
We collect personal data in the following ways:
Information you provide through our contact form. When you submit an inquiry through our website contact form, we collect the information you provide, which may include:
– Name
– Company name
– Email address
– Country
– Phone number
– The machine or product you are interested in
– Any other information you choose to include in your message
Information collected automatically through analytics. When you visit our website, we use Google Analytics to collect certain technical and usage information automatically, which may include:
– Your IP address (collected and processed by Google Analytics, typically in truncated/anonymized form)
– Device, browser, and operating system information
– Pages visited, time spent on pages, and navigation paths
– Approximate geographic location (derived from IP address)
– Referral source (how you arrived at our website)
We process your personal data for the following purposes and on the following legal bases under the GDPR:
To respond to your inquiries. We use the information submitted through the contact form to respond to your questions, provide information about our products and services, and communicate with you about your inquiry. The legal basis for this processing is our legitimate interest (Article 6(1)(f) GDPR) in responding to inquiries and conducting our business, and/or taking steps at your request prior to entering into a contract (Article 6(1)(b) GDPR).
To analyze and improve our website. We use analytics data to understand how visitors use our website, measure performance, and improve our content and user experience. The legal basis for this processing is your consent (Article 6(1)(a) GDPR), which we obtain through our cookie consent banner before any non-essential analytics cookies are placed.
Our website uses cookies and similar technologies. Cookies are small text files stored on your device.
**Google Analytics.** We use Google Analytics, a web analytics service provided by Google Ireland Limited (“Google”), to analyze website usage. Google Analytics uses cookies to collect information about your use of the website. This information is transmitted to and stored by Google.
Where required by law, we only activate Google Analytics after you have given consent through our cookie consent banner. You can withdraw your consent at any time by adjusting your cookie settings on our website.
You can also prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout
For more information on how Google processes data, please see Google’s Privacy Policy at: https://policies.google.com/privacy
Most web browsers also allow you to control cookies through their settings. Please note that disabling certain cookies may affect the functionality of the website.
We do not sell your personal data. We may share your personal data with:
Service providers. We use trusted third-party service providers who process data on our behalf, including our website hosting provider and Google (for analytics). These providers are bound by contractual obligations to process personal data only on our instructions and to protect it.
International transfers. Google Analytics may involve the transfer of personal data outside the European Economic Area (EEA), including to the United States. Where such transfers occur, they are protected by appropriate safeguards as required under the GDPR, such as the European Commission’s Standard Contractual Clauses and/or the EU-U.S. Data Privacy Framework.
Legal requirements. We may disclose your personal data where required to do so by law or in response to valid requests by public authorities.
We retain your personal data only for as long as necessary for the purposes for which it was collected:
– Contact form submissions: We retain inquiry data for as long as necessary to respond to and manage your inquiry, and thereafter for a reasonable period for record-keeping and follow-up purposes [CONFIRM RETENTION PERIOD WITH CLIENT — e.g. 12 or 24 months].
– Analytics data: Google Analytics data is retained in accordance with the retention period configured in our Google Analytics account [CONFIRM CONFIGURED PERIOD — e.g. 14 months] and Google’s own retention practices.
When personal data is no longer needed, we securely delete or anonymize it.
Under the GDPR, you have the following rights regarding your personal data:
– Right of access — to request a copy of the personal data we hold about you.
– Right to rectification — to request correction of inaccurate or incomplete data.
– Right to erasure — to request deletion of your personal data in certain circumstances.
– Right to restriction — to request that we limit the processing of your data in certain circumstances.
– Right to data portability — to receive your data in a structured, commonly used, machine-readable format.
– Right to object — to object to processing based on our legitimate interests.
– Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.
To exercise any of these rights, please contact us at info@endline.eu. We will respond to your request within the timeframes required by law.
Right to lodge a complaint. If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Latvian supervisory authority:
Data State Inspectorate (Datu valsts inspekcija)
Website: https://www.dvi.gov.lv
Elijas iela 17, Rīga, LV-1050, Latvia
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or alteration. This includes secure data transmission (such as SSL/TLS encryption on our website) and restricting access to personal data to authorized personnel only. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be indicated by the “Last updated” date at the top of this page. We encourage you to review this policy periodically.
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
EndLine SIA
Imantas 8. līnija 11A
Rīga, LV-1083, Latvia
Email: info@endline.eu
Tel.: +371 20 290 599